The White Agency Case Study.

As part of WPP AU NZ, The White Agency had been using BCC for quite a while at this fast moving digital agency based in Sydney, the management team within the 120 highly creatives, had decided to change to WorkBook to cover their requirements around CRM, Revenue Forecasting, Job, Project and Resource Management coupled with WorkBook’s Finance & Accounting module.

At The White Agency, our purpose is to solve business challenges through digital. We combine strategic thinking, creativity and technology to powerfully integrate our clients into the lives of consumers.

With integration replacing disruption in the world of advertising, our work delivers platforms and content that enrich people’s lives. Using data to build relationships, we make it easy and exciting for them to get what they need from the brands with which they choose to engage.

We believe as your agency, we should be the best part of your day. Why? Because great partnerships lead to the best work.

The White Agency is part of WPP, which is the world’s largest communications services group and comprises 5,500 people working across 80 companies in over 170 offices in this region.


Julia Aitkin, Whites Ops Director stated “From kick-off to go live this project took 4 months which is incredibly impressive given the number of systems we have replaced with WorkBook and the fact that everyone involved in the project also had their normal jobs to do!”  she added “We now have one source of truth across the agency for everything from resourcing and financials to project IP and job health.”


·         The ability to respond in real time to changes in client’s program of work
·         Less time spent reconciling disparate systems meaning more time to focus on adding value
·         Improved visibility between teams on projects leading to better project health
·         A real-time capacity view for everyone in the agency producing better information for scheduling and hiring decisions
·         Increased granularity and accuracy of management information allowing for targeted strategy and decision making

Julia TWA
White agency bike
The White Agency Logo