COMMUNICATION AND PR

WE HAVE MANY CLIENTS IN COMMUNICATION AND PR. IN FACT WE SERVE CLIENTS FROM THE INDUSTRY FROM ALL OVER THE WORLD. FROM SYDNEY TO DUBAI, FROM COPENHAGEN TO NEW YORK.

A traditional project organisation needs something else when it comes to handling time and expenses. The handling of necessary documents are among the major challenges for the communication and PR agencies. It is paramount that large quantities of documents can be handled and at the same time it is made possible for various people in an organisation to have access to the documents. This is a challenge that WorkBook can handle. WorkBook creates a complete overview over the hours that have been invoiced and those that have not. The need to be able to develop time schedules for distribution of press material can also be handled by WorkBook. All in all, WorkBook is a tailor made system to communication and PR agencies, where focus is on projects, tasks and workflows and not on technique.

From a business process view, most Communication and PR agencies are much alike. This means that if you engage with us, you don’t have to waste time explaining your business and how you work. We speak the same language and words like NewBizz, Briefings, Profitability, Jobs, Purchase Orders, Projects and People, Work In Process do not sound strange to us.

We help Communication and PR agencies achieve better results in:

RESOURCE MANAGEMENT, PLANNING AND
EMPLOYEE UTILIZATION

“What are my resources busy with right now and which Art Director do I have available next week to do 2 hours per day?” Dealing with people is difficult and dealing with creative people doesn’t make the job any easier. The fact that a client changes deadlines faster than a chameleon changes colour forces you to have to reflect those changes to match the capacity of your employees.

Read more about Resource Planning

LATE TIME SHEETS

“My time sheet…? I’m sorry, I forgot! I’ll submit it to you by tomorrow.”

Ever heard that phrase when trying to get the invoice submitted to your client? The Time sheet should be really easy to fill in and submit for approval. WorkBook has numerous areas all over the system to quickly enter your time while you undertake each task. In communication and PR agencies many employees have iPhones/iPads, which you can use to log your hours when not in the office.

Read more about Time sheet

CLIENT AND PROJECT PROFITABILITY

“What is the ACTUAL amount of billable time being produced by my team?” “What is our profitability per project and per client? Are we actually budgeting our projects correctly in the first place?” Do you know which clients contribute the most to your income and on what types of projects? Do you also know the gross profit, contribution margin and direct costs for each employee? If you already use WorkBook, you know these figures.

If not then read more about profitability here

COLLABORATION AND KNOWLEDGE SHARING

“Did Peter finish his work and did the client approve?” “Are we over or under budget & who has the last approved version of the ad?” Keep a constant grip on the project by sharing documents & information while updating one another directly in the system, a key part of any project driven business. Can also be used for collaborating with your client through the Client Portal.

Read more about Collaboration

ACCURATE BILLING

“We cannot accept this invoice as it doesn’t have the PO number printed on it.” “The invoice cannot be checked and approved – please include all expenditure details on it.”

Having flexible layout options and accurate details is important to communication and PR agencies, in order to get the invoice approved and vital for recurring business.

Read more about billing

MANAGEMENT DECISIONS

“Do we need to let someone go or do we need to bring in extra people?” How are these decisions taken today – do you know the figures and do you have the exact knowledge about your communication and PR business and finances that will make sure you are promoting the right people?

Read more about the role of a CEO

NEW BUSINESS AND PIPELINE

“What’s the current value of the pipeline and all potential new business?” WorkBook provides a 12 month revenue forecast report of both the approved projects and the new business pipelines along with when the new business is expected meaning you can see expected revenue from your pipelines plus all actual revenue from ongoing projects. A capacity graph showing if you have resources available to take on this new business could also come in handy I presume!

Read more about new business and pipeline

OH…ALMOST FORGOT

If your communication and PR agency operates from multiple locations, can you share the resources, tasks and information in between them? Can you get the finance figures immediately without having to get them from someone else first?

Read more about the role of a CFO

There are many systems out there where it is possible to record your time and there are also systems that make it possible to invoice a client. Many of these systems are, by the way, a lot cheaper than WorkBook. But WorkBook is, on the other hand, one of the very few systems that – based on profound and specific knowledge of relevant business areas – can handle the workflows of communication and PR agencies.